KGM Actyon - Landing Page
I was assigned a key role in the digital launch of the KGM Actyon, leading the design and development of its landing page and translating the vehicle’s key features, technology and design into a compelling digital experience.
The page uses bold visual treatments, considered information hierarchy and responsive layouts to guide users through the Actyon’s capabilities and key selling points. The design was developed to align with KGM’s global brand identity while being tailored to the Australian market and audience.
Live site can be viewed here.
Motion Graphics
The KGM Actyon pays homage to its Korean heritage with a unique front grille lighting design inspired by the four trigrams—Geon, Gon, Gam, and Ri—found on the Korean flag.
These symbols, representing heaven, earth, water, and fire, are subtly integrated into the design to reflect the vehicle’s Korean craftsmanship and commitment to quality.
Animation was built in Adobe After Effects
Landing Page
